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MBA 8644: Mgmt & Mkt of Services-Part II

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Class Program
MBA (Business Administration)
Credits 1.5
Builds on material from Services I, further exploring the Gaps Model of Service Quality. Major topics include communications and roles of employees and customers in service delivery. Case analysis will make the material relevant and topical.
Prerequisites
MBA 8450 and MBA 8650
Villanova University Graduate Studies in Business catalog

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